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Taylor Havlisch

October 19th, 2016

3min Read

American Express is Giving Small Business Owners Free Marketing

This week, just in time for the busiest shopping season of the year, American Express announced the start of its longest running annual campaign, designed just for small businesses. To help small business owners better promote their brand, American Express is offering free, available resources intended to help attract customers this year through its Shop Small® initiative and Small Business Saturday® celebration. It's their way of showing appreciation for small business owners across the country.

The hub for information around these programs and available marketing materials is called the Merchant Marketing Corner and this is what it includes:

The Shop Small® Initiative

From now until December 31 of this year, eligible American Express Card Members can earn 2X rewards when they use their card at qualifying Shop Small® businesses. That includes online-only businesses too. No enrollment or registration is necessary, because all Shop Small® eligible merchants are automatically included.

Merchants can check out to learn more.

Small Business Saturday®

The Small Business Saturday® program has become a holiday intended to recognize, appreciate and celebrate the importance of small businesses in communities everywhere. For six years, it has helped small business owners attract more customers to their website and storefronts. This year, it will take place on November 26, the Saturday after Thanksgiving.

Check out last year's successful celebration of Small Business Saturday.

Shop Small® Marketing Collateral

Ahead of this year’s Small Business Saturday® and for the remainder of the year, American Express is offering tangible materials to help merchants market the Shop Small® initiative. This includes in-store signage, email/web logos and banners, and suggested content for social media posts. The materials can be downloaded right from the Merchant Marketing Corner.

Free Advertising

There’s more! You may not know that in addition to the assets for this year’s Shop Small® initiative, American Express also offers free online advertising year-round. Just log in to your American Express account, or create one, to get started.

“Small businesses are the heart and soul of our communities. With this campaign, we want to celebrate and support the small merchants our Card Members love, and also inspire them to shop at new small merchants,” Howard Grosfield, EVP, U.S. Consumer Marketing Services for American Express.

For the Shop Small® assets and to learn more about how to best use them for your small business marketing, visit There, you can list your business on the Shop Small® Map, download digital materials/signage and create the content for your free online advertisements. In the Shop Small Studio, you can even customize marketing materials for your social pages, website and storefront in just a few minutes, for free.

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