In today’s world, technology is king — creating new challenges for retailers to remain relevant and accessible to the evolved retail shopper. Constant connectivity, instant gratification and limitless resources create a need for retail shops to push beyond the traditional brick-and-mortar in order to cater to the rise in digital transactions. What once was a valued face-to-face interaction that made a shopping experience, has quickly evolved into the need for an omni-channel purchase option with round-the-clock accessibility. According to the Pulse of the Online Shopper, a recent study by UPS, 4 out of 10 purchases are made outside of the store.
So how are businesses handling the evolution of the tech-savvy shopper?
It can really be summed up in one sentence: Retailers need to provide an omni-channel purchasing solution to remain relevant in this space. An omni-channel solution provides customers with an accessible, integrated shopping experience at their convenience.
The first step to moving towards this experience is to look into your current payments partner and evaluate the platform provided. Is it conducive to the evolved shopper profile? If so, they will offer varied options such as: direct integrations, security and a suite of omni-channel solutions.
These features will allow your tech-saavy customer to seamlessly shop their way through any mobile, desktop or tablet device safely and securely. CardConnect takes pride in being able to offer retailers a complete integrated solution that facilitates all of the aforementioned sales channels.
Protecting your customers
With potential fraud attacks always lurking in the shadows of the digital space, Retailers and their customers rely on their integrated payments provider to protect every transaction. CardConnect provides retailers with peace of mind by offering CardSecure, an omni-channel protection feature that prevents fraud attacks. It is important to highlight that of the shoppers surveyed in the UPS Pulse, 33% stated they had concerns over security and 27% over privacy that prevented them from using digital payment options. While the brick-and-mortar will cater to those not quite ready to shift over to a digital transaction, don’t let security be a reason why the potential sale is lost.
As a retailer, you’ll want to decide which sales channels are most favored by your customers, and then find a way to support and integrate those checkout options into your business operations as seamlessly as possible. If you want to explore how CardPointe makes that possible, drop us a note and one of our payment specialists will be in touch.
Survey by UPS shows the percentage of digital transactions to steadily increase:
If you want dig deeper into the motivations and actions of the evolved shopper, you can check out the entire study: UPS Pulse of the Online Shopper™.
This blog is part of the Integrated Payment series. This series will focus on integrating payments into software for small and large businesses alike, while keeping our audience up-to-date on the happenings within the integrated payments world.
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